Thursday, July 26, 2012

the spirit of the games.

Props to Nike for celebrating the spirit of sport and the power of one all the while taking a jab at the sacred circles of the Olympic committee. We can't forget that it's still commercially motivated, and the more cynical would say it's still exploiting... but it's good work and it's moving.

 All the while we have other rhythms in the culture to tear at the sacred thread of the Olympic fabric.

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