process: it's nothing without vision

A Google search returns the following definition for process 'a series of actions or steps taken in order to achieve a particular plan' in other words it's a akin to a route on a map. But what's the use of a map when if you don't have a clear destination?  And of course, as you define your destination, the route you take will change.... so why would we apply the same process to every project?

Revisit your process with each new project. If you use the same process habitually, you're abusing it.