In a meeting earlier today, while discussing strategic direction for start-ups, someone chimed in "let's not plan to the point of perfection and sacrifice actually getting something done." It made me stop, smile, and remember that some of the greatest strategy is guided straight by the gut, influenced by opinion and cemented with passion.
I don't want to sit here pontificating on the reasons why this is the case; and sure enough, this is nothing new...the same "don't ignore your gut" advice is in every book on planning. However, at the end of the day, a strategy is only as good as its execution. And that's one huge advantage of a direction that the team is emotionally invested in...it's a hell of a lot easier to get excited about sound strategy built on sweat and love than reams of quantitative and piles of binary. Which begs the question, how good are you at selling the "unromantic."
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