micro action.

Years back I started something called THREElittleSTEPS, an initiative built on the idea that some problems are so big and overwhelming they are impossible for us to relate to. The problem, at the time, was global warming and with it all of our over consumption and negative behavior that destroys our planet. The solution at the time, was to encourage people to see waste differently, specifically trash, to see it as a symptom of our larger issue and start to use that as a simple way to take action.

We undervalue the little steps, placing emphasis on the big sweeping changes that we can point to tangibly. But as we get better at tracking and visualizing data, the emphasis will shift. We'll reward the little actions that, together, lead to a big data point. The challenge will be identifying which actions to track and what their exact impact is. But as we work through that, how and where companies spend their money will change dramatically.