I'm reading AdAge's article on the team behind the simple, but amazing, Google Superbowl ad (it's below). Since I hadn't seen the ad in some time, I took another look. While watching it again (and guided with some extra focus from the article) I was struck by what is a seemingly obvious insight: we are indirectly writing our stories in the digital space through the tools we use. Yes, through blogs and free range editorial tools like Facebook and Twitter, but the stories there are intentional, contrived and exaggerated. Our search patterns, YouTube habits, RSS feeds, pornography viewing, online dating, length of a site stay etc. these are the real stories of who we are. It's the same as the tools used by our ancestors from hundreds of years ago. The tools we use reveal, perhaps better than any other way, the problems we are facing.
The web has in inadvertently become our own dynamic archeological site. I hope these stats are being recorded and decoded somewhere. Even if it means a violation of our privacy. After all, there is no privacy in anthropology or archeology. The Google 5 got this and made it beautiful.
I wish I had the fortitude to make this an amazing insightful article with samples...maybe sometime, for now let's mull on it.
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